Premium cars are getting more expensive while younger customers deprioritize car ownership. The goal of Audi on demand is to provide easy and convenient access to the wide range of Audi premium cars through a service. To enable this service and to avoid customer churn, the product presentation, the booking process, and the delivery of the service must be an effortless experience.
My work included everything from high-level concepts, to the development of wireframes and mockups, to pixel-perfect designs of the booking app, and the detailed specification of user requirements. In this project, it was very important to precisely coordinate the requirements for the various actors (e.g., customers, fleet managers, booking managers, concierges, etc.), across multiple countries and cultures.
Project Partners:
Audi Business Innovation GmbH
https://www.audibusinessinnovation.com/audi-mobility/audi-business-innovation/com_de.html
Audi AG
https://www.audi.de/de/brand/de.html
Cars are rapidly evolving from a pure medium
of transportation into a dynamic space of entertainment, recreation and transportation. This also changes how we interact with it!
Digital automotive user interfaces must be visually appealing, while enabling fast, simple, and safe access to a growing range of functionalities. Knowing the user helps to personalize in car functionalities to reduce information overload. As part of an interdisciplinary team I created high-level concepts, specified user requirements in detail, created click-dummies of the system, and approved interface designs before final production. And yes, this also involves a lot of testing. The cool thing about it? – We have to test while driving ;)
Project Partners:
Spiegel Institut GmbH
http://www.spiegel-institut.de/
Audi AG
https://www.audi.de/de/brand/de/neuwagen/a8/a8.html
Little Lot is a New Zealand founded social enterprise with the goal to revolutionize fundraising through digital media.
The app essentially transforms advertising dollars into charitable donations to some of New Zealand’s best-known charities. They charge brands to feature on your desktop wallpaper/mobile lock-screen and donate 75% of that fee each day to your charity of choice.
Inspired by Little Lots mission, I created the unique design and user-interaction as part of the little lot iOS and Android fundraising apps (Android & iOS/MacOS).
Project Partner:
David & Steve Hillier (Directors and Founders)
Michael Cannon (Graphic Designer)
Piran Tata (Senior Developer)
Award:
Talent Unleashed Awards – Regional Winner for
Community Impact and APAC People's Choice 2014
searching. finding. discovering.
Design and protoype of an university archive featuring a project-based organization hierarchy to explore creative ways of thinking and designing new products and services.
Basic and intermediate projects, and even theses and research projects are essential parts of the online archive. The application is divided into two axes for better orientation. Along the horizontal line the user gets an overview of various projects. On the vertical axis he approaches content step by step. In addition, the application provides a context layer on which the user can deduce background information. Information about sociopolitical and creative topics frames the conclusion of the projects. Each user has the possibility to collect a variety of projects in an individual folder that can be shared with other students.
Project partner:
Julia Hengartner
Support:
Prof. Dr. Dagmar Rinker
Prof. Joerg Beck
Master Thesis:
University of Applied Sciences
Schwäbisch Gmünd, 2013
"Typography in Motion:
A retrospective – from the beginnings of the film until today
Letters or characters are no more the static medium that they used to be a long time ago. The exhibition ‘Moving Types’ presents 125 years of typography in motion by showing internationally important filmic examples. Since that time, not only pictures were set in motion but also letters. These letters began to move, became multidimensional, and were equipped with special attributes and sometimes even character traits." Source: http://www.moving-types.de/en/
In my master program we had the task of creating a concept for an exhibition,
in cooperation with the University of Applied Sciences Mainz and the Gutenberg Museum.
We were required to structure all internal
and external responsibilities which meant organizing meetings and developing the
main concept of the exhibition. The major function was to classify a range of typography films and develop primary drafts.
Cooperation partners:
University of Applied Sciences, Mainz
University of Applied Sciences,
Schwaebisch Gmuend
Support:
Prof. Anja Stoeffler
Prof. Ralf Dringenberg
Exhibition concept:
HfG Schwaebisch Gmuend, 2011
Awards:
Red Dot Award: Communication Design 2012
http://red-dot.de/cd/online-exhibition/work/?code=10-1778&y=2012&c=0&a=0
iF communication design award 2013
http://exhibition.ifdesign.de/entrydetails_en.html?mode=esearch&offset=0
Google 2.0 describes a concept which makes the browsing through the internet easier and more controlled. At the same time, the user will achieve effective results and is able to concentrate on searching. The user behaviour and experience are in the centre of the process. Factors such as saving time, fun and communication while interaction are also important parts of the concept. The implementation phase is clearly in the foreground, to make the search experience as accurate, intuitive and user-friendly as possible. Finally the browsing history allows to work collaboratively with your partners in an easily accessible way.
Project partners:
Dennis Belzner
Armin Kroener
Julian Schwarz
Support:
Prof. Steffen Suepple
HfG Schwaebisch Gmuend
Invention Design (Guest Semester,
Interaction Design), 2011
"The book Hidden Forms uses examples from Franco Clivio´s collection of objects to reveal clearly and yet poetically the hidden qualities that require a practiced gaze. Working with ordinary, everyday, practical, seemingly design(er)less objects has been Franco Clivio´s obsession both as a university lecturer and as a practicing designer. Each object in the collection stands for an unconventional, unconstrained, and sometimes unique solution to a problem that is often simple but always fundamental (...)." Source: http://www.amazon.de/Hidden-Forms-Understanding-Schriften-Gestaltung/dp/3764389664
In my exchange semester at the University of Science and Arts, Basel, I was involved in a collaborative project with a focus on interaction design. The aim was to design an exhibition for the well-known Swiss product designer Franco Clivio. The project was implemented with a series of posters, a brochure and a digital application. The application is based on augmented reality technology and provides further information
on screen.
Project partner:
Sonja Fischer
Support:
Franco Clivio
Prof. Marion Fink
Reinhard Manz
Exchange semester,
University of Sciences and Arts, Basel, 2010
The conceptual development and design of an online shop was one of the numerous and interesting tasks during my position as an intern. The complexity of the content was clearly the most important issue and it played a crucial role in the design and implementation phase. The aim was to structure the diversity of individual products and to show them comprehensively. The functional design enables users to orientate more quickly through the shop and ensures that they feel comfortable.
Online shop:
http://www.brita.de/brita/de-de/shop.grid
Support:
Ben Reubold
Internship Scholz&Volkmer,
Wiesbaden, 2009
